Colors of Spring
Sensa Pens
Sensa's new line of pens are fun and progressive with bright and lively colors and themes. And with a new, simplified expression, they are ready to carry the brand into the future. By creating a consistent, cohesive brand identity for these pens that is recognizable in print, online and in-market, we are able to give collectors and pen enthusiasts a greater connection to their love of pens.
Sensa Social
I felt that with social media advertising these pens could not only show the already existing pen fan base the new line but pull in more future millennial consumers.